The RRG Advantage
We are business owners. Like you, we understand that an office lease is a major financial commitment, so that lease has to work as hard as you do. We delve into your priorities—enabling your business plan, creating efficient and collaborative work space, attracting and keeping talent, access to transit—then find and negotiate for the best space that meets all your goals, at the best possible price.
Fully informed clients make the best decisions for their unique needs, and we are great educators. Having transacted over 1000 leases locally, nationwide and globally, we use our depth of experience to mentor our clients new to office leasing.
With over 30 years of tenant representation specialization, we have created a trusted network of architects, contractors, engineers, real estate attorneys, furniture and equipment vendors, telecom and data/wiring vendors. We work with you to create your high performance team so you can relocate to new space, renew your lease, or sublease excess space, stress free.
Exclusive Tenant Focus
We only represent tenants. All day. Every day. Period. We maintain significant negotiating clout and strong working relationships with landlords and building owners throughout the Bay Area, but we never represent building owners in any way, any time, in any geography. We never have. We never will. Because we avoid the inherent conflicts that full service brokers run into every day, we can aggressively protect the rights and bottom line of the tenants we represent.
No Cost Representation
In most transactions, our clients do not pay directly for our services. This is because “hard” leasing costs (such as general construction costs) and “soft” leasing costs (such as architectural fees, engineering fees, legal fees and brokerage fees) are generally paid for by the landlord or property owner. What sets our firm apart is that we are transparent in letting our clients know how much our commission is, no matter which building they choose.
Market Focus
Rosen Realty Group supports tenants with office space requirements from 3,000 to 250,000 square feet in the San Francisco Bay Area. We handle new leases, renewals, expansions and contractions, renegotiations, and disposal of excess space. We work directly with principals and senior decision makers, as well as corporate real estate executives. We welcome the opportunity to compete for your business.
Principal-Level Guidance
We believe that all tenants deserve senior level support throughout the leasing process. As the principals at RRG, Mark and Anna Rosen personally and directly manage all research, site reviews, and lease documentation. Mark and Anna each have law degrees and substantial experience with negotiations, contracts and real estate law. We anticipate and address the full spectrum of challenges and opportunities that evolve through the leasing process.
Trust, Transparency, Integrity
We listen. We collaborate. We produce desired results quickly and cost effectively. We believe in open and reliable communication. Trust is central in all our work. Each client is fully informed of all potential fees and commissions associated with any potential transaction supported by our firm. We are transparent in everything we do: each transaction, each market assessment, each negotiation, and each bid.
Long-Term Client Engagement
Long-term partnerships are our goal. Many of our clients have worked with us exclusively for 25 years, and engaged us to complete multiple lease transactions. We value a sustained, mutual commitment to tenant-centered results. We believe that this commitment serves both our clients and us. We strive to build and maintain a client’s trust and partnership over many decades.